Imaginary Ink is a theatre company that does everything from producing a show to building a set, designing costumes and doing casting. For the logo, I thought it would be a good idea to keep the 'Imaginary' text imaginary.

After going through dozens of fonts I ended up using Harabara, which is a free font. Double score! Thank you Andre Harabara!

The collateral almost put itself together thanks to a vibrant color scheme and a simple logo with a malleable design.