Before I start working on a brand I usually picture it being used in the market to get an idea of how to approach the logo design. I thought using a stenciled type design would be a cost efficient technique to use if there wasn't printing technology around in certain areas of the outreach process.

As I was looking through the cascades of stencil fonts online my eye caught the familiar shape of the ribbon commonly used in charities, except it was sideways. I went with it and ended up really liking the meaning and simplicity of the final design.